Priio Founder Trevor Hubbard featured in Projector Blog

You can’t succeed without talking about failure.


That was Priio® founder Trevor Hubbard’s key message in his most recent interview with the team at Projector. As the CEO of Butchershop Creative™, an independent strategy, creative and brand experience agency, Hubbard knows a thing or two about what it takes to grow, scale and transform companies. It’s a method he claims relies on two processes: seeking clarity and beating failure.


“As an agency, we’ve scoped and kicked off projects for years asking one key question — ‘What will cause this project or your brand to fail?’ You can’t succeed without talking about failure. This is true for everyone — from Fortune 500 companies to pre-seed startups.”


Read more of Hubbard’s Projector debut here.


10 Unconventional Ways to Use Priio

We fear failure – too often it’s what stops us from landing our dream job, traveling overseas or pursuing new projects. 


That’s where Priio® comes in, it’s the world’s first platform that prioritizes clarity so that you can achieve success no matter the occasion. From mitigating workplace stressors to checking off to-do’s, wherever your priorities lie, Priio will meet you there. 

1. House Hunting 

Move-in ready or fixer-upper; craftsman or contemporary; far commute or perfectly local? We can’t promise you that your dream home (at your dream price point) is out there, but when the time comes to start looking, you are one click away from moving in with Priio. Distilled into a work session-style experience, the power of Priio will deliver fast results ranked in order of your needs to help you create the perfect house hunting wishlist. 

2. Living with Roommates 

There are many answers to the question “what will cause our living arrangement to fail?”. With Priio, compromising with roommates is no longer stressful. The platform implements a user friendly format that turns dreaded confrontations into approachable discussions. This way, no roommate goes unheard. Next time you’re moving in with someone new, forget about game night and try Priio out instead.  

3. Wedding Planning 

Your dream wedding is somewhere on the beach in Europe, but your budget says otherwise. We all have our own priorities, and saying “I do” in Tuscany may be more important to you than inviting your fourth-cousin to witness your vows. Every partner has to face trade-offs when planning a wedding, but with Priio, you’ll have one less thing to worry about on your perfectly planned day.      

4. Preparing for a Job Interview 

We all know that anticipatory apprehension before a job interview. Whether it’s building the confidence to ask questions, list related work experience or network with your interviewer, Priio works to create an instant strategy so that you can walk into your next interview feeling prepared. Consider Priio your career sidekick. 

5. Working on a Research Project

The scientific method has seven steps, Priio just has one. Instead of pondering the results of a successful research project, ask yourself, “what will cause my research to fail?”. This methodology found success decades ago within the scientific community and has since been perfected over the years. 

6. Planning a Vacation 

Vacation days are scarce – that’s why creating the perfect itinerary on Priio is a must. Priio sessions can be held in groups so that the whole travel team gets a say on their dream vacation. The platform builds individual accountability around priorities by assigning different tasks to different team members. With the burden of vacation planning off your shoulders, relaxing by the pool will be that much easier. 

7. Pursuing a Hobby 

Pursuing a new hobby later in life is challenging, but it’s not impossible. Between perfecting your arpeggio on the piano or mastering your tennis backhand, Priio will help unlock your potential to succeed.  

8. Tackling a Home Renovation 

Priio is the perfect tool to navigate the unknown, making it your online home renovation contractor of sorts. If you fear discovering asbestos in your fixer upper, or choosing the wrong tile for your bathroom, Priio works to turn hindsight into foresight so that your renovation can go smoothly (and with-in budget).  

9. Applying to College 

The United States is home to over 5,000 colleges alone – and unless you have plans to visit each one, deciding where to apply is no easy task. But with Priio, it’s simple to narrow down your application list by assessing your collegiate priorities. While we’ll leave deciding between private or public universities to you, let Priio handle the rest

10. New Year’s Resolutions

Following through with New Year’s Resolutions is a notoriously difficult task. As we look back on previous years’ goals, Priio makes it attainable to fulfill future resolutions by underscoring potential barriers to success. If it’s too late to create New Year Resolutions’, the same methodology can be applied when planning for the week, month or season ahead. 


Ultimately, there’s a never ending list of functions Priio can be used for. If it’s a priority for you, seek clarity with Priio.

3 Times Major Companies Have Publicly Faced Failure and What We Can Learn From It

It is often said that success is not a destination but rather a journey. For some of the world’s largest companies, this journey entails bouncing back from failure. Whether it be a product flop, poor campaigning or improper planning, failure is hard to beat, but that doesn’t mean there’s nothing to be learned from it. 

Product Failure

For Facebook, failure was on the company’s doorstep when the social media giant released the Facebook Home, better known as the “Facebook phone,” in 2013. 


Doesn’t ring a bell? No? That’s probably because the phone failed spectacularly. The device, which was made in collaboration with HTC, was quickly met with lackluster reviews upon its release. Facing a slow rollout, AT&T cut the phone’s price from $99 to 99 cents before eventually discontinuing the device. That year, Time commemorated the phone as one of the “lamest moments in tech.” 


The failure came as a surprise to Facebook executives, especially founder Mark Zuckerberg who said he considered re-shaping Facebook into a “mobile-first company” prior to the device’s release. Despite the phone’s downturn, Facebook moved on, focusing on its true claim to fame, dominating our favorite forms of social communication. 

Marketing Mishap

Zuckerberg’s virtual domain is not the only well-known company to have overcome challenges. From Lego to Tiffany’s, companies synonymous with success are not always faultless. What these big names eventually learned in their run in with defeat is that achieving success is only possible through beating failure


A pain point many companies face in business is in marketing their products. They have a great product, but struggle to reach the right customers with the right message – an issue even a heritage brand like Tiffany & Co struggled with earlier this year. In July of 2021, the jewelry brand received backlash for a campaign called “Not Your Mother’s Tiffany.” The campaign, which featured images of young models and the words “Not Your Mother’s Tiffany” bolded on top in an effort to attract a younger audience, not only offended the company’s existing customers, but it also felt foreign to the brand’s classic and timeless image. In this case, while Tiffany’s was successful in creating a beautiful line of jewelry and specialty goods, the brand’s advertisements deterred their client base.  

Brand Bankruptcy

Lego, the infamous Danish plastic construction toys company, faced a similar challenge nearly one decade ago. The company was selling products at a loss. At the same time, new toy sets were not garnering the attention they once were. With sales down 30% and the company $800 million in debt, the only way out for Lego was up. The company eventually streamlined operations and hired new designers who felt passionate about the product. Since then, Lego has introduced many best sellers, like their Star Wars set. Now, Lego is worth $6 billion and boasts a number of movies and shows in its name. 

What Now?

When faced with failure, we often have the unnerving instinct to prevent future blunders. But what we learn from these instances is that preventing failure is a challenge that not even the world’s biggest companies are immune to. Instead of working to prevent failure, we need to Beat Failure™


This is where Priio’s Pre-Mortem Methodology comes in. By uncovering a project’s potential failure points early on, Priio creates defensible strategies and next steps, builds individual accountability around priorities and underscores on what to prevent from happening in order to succeed – all in one work session-style experience. 


Priio will have you going back to past projects wishing you conducted a pre-mortem.