Celebrating 6 Months of Priio

In the grand scheme of things, six months never feels like a long time. 


Half a year really flies by. The first six months of a new job or recent move soon gets glossed over with newer, more prominent memories of our day-to-day life. 


If it wasn’t for the fact that this month marks the six month anniversary of Priio®’s release, it would be easy to forget all that we have accomplished in the recent months. But as we celebrate half-a-year of Beating Failure, we’re excited to look back on how Priio has evolved to the platform it is today. 


1. Start Somewhere 

Too often we let the fear of failure control us. Failure dictates who we hang out with, what we choose to pursue and even how we decide to spend our free time. It’s time to let go of our obsession with perfection.  


If these past six months have taught us anything, it’s that the best thing you can do is just start. Start somewhere and start strong. When you focus on potential pain points from the get-go, you won’t be preoccupied with an abstract ideal of perfection. Instead, you’ll experience what it’s like to achieve success through beating failure


2. Amplify ALL Voices 

From your team’s college intern to the corner-office executive, each member of your office has a unique perspective that deserves to be heard. Be the one that raises those commonly unnoticed voices and empower those around you to do the same.   


When you invest in your team, you’re also building a company culture that employees will want to stick around for. Lead with a people-first mindset and join the many industry-leading companies that have reaped the rewards of amplifying all voices


3. Don’t Forget to Take a Look Back 

Back in April and months into the pandemic, the Priio team launched the world’s first beat failure platform. While workplaces were still remote and the future of office-life looked murky, we knew that we were taking a risk. 


Today however, Priio boasts a growing user base from around the world. As we grow past our North American founding and make our mark in the DACH region, we’re grateful for where we are today and excited for where we’ll be tomorrow. 


Here’s to beating failure one step at a time, thank you for joining us in celebrating this milestone.

Priio Founder Trevor Hubbard featured in Projector Blog

You can’t succeed without talking about failure.


That was Priio® founder Trevor Hubbard’s key message in his most recent interview with the team at Projector. As the CEO of Butchershop Creative™, an independent strategy, creative and brand experience agency, Hubbard knows a thing or two about what it takes to grow, scale and transform companies. It’s a method he claims relies on two processes: seeking clarity and beating failure.


“As an agency, we’ve scoped and kicked off projects for years asking one key question — ‘What will cause this project or your brand to fail?’ You can’t succeed without talking about failure. This is true for everyone — from Fortune 500 companies to pre-seed startups.”


Read more of Hubbard’s Projector debut here.


I Pre-Mortemed My Internship, Here’s What Happened

I’d always dreamt what the commute from my home to the office would look like; I’d imagine myself cycling to a trendy workspace in the city, grabbing a latte at a local coffee shop and decorating my desk with succulents and art prints. 


I never thought I’d be working from my childhood bedroom, let alone as a Communication intern for a company and team I’d grow close with. It was not the summer I was expecting, not even in the slightest – it was so much better


My first day on the job started at 6:45 AM.


It wasn’t before long that new and foreign words started circling in conversations around me, a reminder that I had a lot to learn (I had a Google tab pulled open just to look up words like “CTA”, “SaaS” and “B2B”).  


I started to wonder, would I get the hang of my role? Am I doing a good job? Is it okay to ask questions and how many questions are too many? I was expecting it to take weeks before I settled down in my position, but all it took was a half-hour Priio® session. 


Our session started with a simple question, “What will cause this summer internship to fail?”.


From there, I collaborated with my two supervisors, the Communications Director at Butchershop Creative™ and the Co-Founder of Priio, in brainstorming responses to our prompt. Before I knew it, I was having an interactive and honest discussion on what my internship experience would look like – a task I was not expecting to feel confident with on my first day on the job. I felt at ease not only discussing my own potential points of failure, such as not receiving sufficient feedback or instructions, but also taking in commentary from my supervisors. Ultimately, I learned that my supervisors and I shared a lot of goals for the summer, a realization that made jumping into my job that much easier. 


The process couldn’t have been more simple.


With an eagerness to tackle my new role, I let the benefits of having completed my Priio session role in. I was comfortable speaking constructively with my team, sharing my opinion on copy and design with senior level managers and asking questions when something didn’t click. 


From there, I would go on to work on a multitude of projects in user experience, copywriting, PR and more. I watched as what I had learned in the university classroom manifest itself into real work – such as drawing on the foundations of social psychology to conduct market research and implementing my research in online mediated communication to create a better virtual platform. I relished the opportunity to lead initiatives I never would have imagined myself capable of, like launching this blog and co-writing a grant for the Austrian government. 


So was the Priio session a success?


The answer to this question is much easier to answer. 


I’ll put it this way: what started as a nerve-wracking first day in my childhood bedroom ended with a contract to continue working throughout the school year. You can say we achieved success this summer, but if you ask me, I’d say we #BeatFailure.

Welcome Katinka Weber as Priio’s New Senior Program Manager

At Priio®, we are committed to helping teams Beat Failure™. Our failure mindset isn’t something we solely evangelize externally; we bring that same energy to our own hiring needs, committing to finding the right people for our team to share in our mission to maximize clarity for all. 


That’s why we’re excited to announce that Katinka Weber has joined Priio as our first Senior Global Program Manager from her homebase in Germany. This key appointment comes at a critical time for Priio and Butchershop Creative™, Priio’s parent company, as we grow our product offering and user base within Europe and the DACH market. 


Weber knows what it takes to help teams achieve success, drawing from her background as a Senior Program and Community Manager at Plug and Play Austria, the world’s largest early stage investor, accelerator, and corporate innovation platform. Beyond her technical expertise, Weber matches her past experience with an unbridled passion for sharing Priio’s failure mindset far and wide. 


“I am honored to be a part of the Priio movement dedicated to beating failure,” said Weber.  “Priio is more than a powerful tool; it’s an important mindset shift with practical applications that extend far beyond the working world.” 


Weber is well-equipped to further expand the Priio audience in Europe, putting her multidisciplinary experiences in marketing, public relations, politics and economics to work. As for Priio’s methodology, Weber can recall points in her professional life where conducting a pre-mortem and gaining clarity would have made for smoother sailing. This insight is all the more fuel for building upon Priio’s existing use cases. 


“I think clarity is incredibly important when working with a team, no matter if you are working remotely or in a classic office environment,” said Weber. “Clarity really is the basis of success and happiness.” 


We all can benefit from more clarity in our lives. As Priio founder Trevor Hubbard often notes, “a lack of clarity breeds drama.” Weber has witnessed miscommunication create unnecessary distress firsthand, and wants to cultivate clarity in the modern working world, particularly noting a need within companies that are just getting started or rapidly scaling up. 


“The goal for startups is to become one of the largest companies in the world one day,” Weber said, “I would love to see these future companies scale with a healthier mindset.” 


From instituting an ambassador program to establishing new client partnerships, Weber is ready to grow Priio day-by-day. We welcome her to the team and look forward to sharing in the Priio journey together!

Priio Co-Founder Nina Mueller Featured in Austrian Multimedia Platform Brutkasten

They say no news is good news, but that’s not the case for Priio® Co-Founder Nina Mueller, who was recently featured in headlines across Austria


Brutkasten, an Austrian multimedia platform that highlights innovation in technology, sat down with Nina for an interview on all things Priio. From conversing about the stigmas behind failure, to the difficulties start-ups face in their early days and the merits of the pre-mortem methodology, the article covers it all. 


Speak German? Check out Nina’s Austrian debut here

10 Unconventional Ways to Use Priio

We fear failure – too often it’s what stops us from landing our dream job, traveling overseas or pursuing new projects. 


That’s where Priio® comes in, it’s the world’s first platform that prioritizes clarity so that you can achieve success no matter the occasion. From mitigating workplace stressors to checking off to-do’s, wherever your priorities lie, Priio will meet you there. 

1. House Hunting 

Move-in ready or fixer-upper; craftsman or contemporary; far commute or perfectly local? We can’t promise you that your dream home (at your dream price point) is out there, but when the time comes to start looking, you are one click away from moving in with Priio. Distilled into a work session-style experience, the power of Priio will deliver fast results ranked in order of your needs to help you create the perfect house hunting wishlist. 

2. Living with Roommates 

There are many answers to the question “what will cause our living arrangement to fail?”. With Priio, compromising with roommates is no longer stressful. The platform implements a user friendly format that turns dreaded confrontations into approachable discussions. This way, no roommate goes unheard. Next time you’re moving in with someone new, forget about game night and try Priio out instead.  

3. Wedding Planning 

Your dream wedding is somewhere on the beach in Europe, but your budget says otherwise. We all have our own priorities, and saying “I do” in Tuscany may be more important to you than inviting your fourth-cousin to witness your vows. Every partner has to face trade-offs when planning a wedding, but with Priio, you’ll have one less thing to worry about on your perfectly planned day.      

4. Preparing for a Job Interview 

We all know that anticipatory apprehension before a job interview. Whether it’s building the confidence to ask questions, list related work experience or network with your interviewer, Priio works to create an instant strategy so that you can walk into your next interview feeling prepared. Consider Priio your career sidekick. 

5. Working on a Research Project

The scientific method has seven steps, Priio just has one. Instead of pondering the results of a successful research project, ask yourself, “what will cause my research to fail?”. This methodology found success decades ago within the scientific community and has since been perfected over the years. 

6. Planning a Vacation 

Vacation days are scarce – that’s why creating the perfect itinerary on Priio is a must. Priio sessions can be held in groups so that the whole travel team gets a say on their dream vacation. The platform builds individual accountability around priorities by assigning different tasks to different team members. With the burden of vacation planning off your shoulders, relaxing by the pool will be that much easier. 

7. Pursuing a Hobby 

Pursuing a new hobby later in life is challenging, but it’s not impossible. Between perfecting your arpeggio on the piano or mastering your tennis backhand, Priio will help unlock your potential to succeed.  

8. Tackling a Home Renovation 

Priio is the perfect tool to navigate the unknown, making it your online home renovation contractor of sorts. If you fear discovering asbestos in your fixer upper, or choosing the wrong tile for your bathroom, Priio works to turn hindsight into foresight so that your renovation can go smoothly (and with-in budget).  

9. Applying to College 

The United States is home to over 5,000 colleges alone – and unless you have plans to visit each one, deciding where to apply is no easy task. But with Priio, it’s simple to narrow down your application list by assessing your collegiate priorities. While we’ll leave deciding between private or public universities to you, let Priio handle the rest

10. New Year’s Resolutions

Following through with New Year’s Resolutions is a notoriously difficult task. As we look back on previous years’ goals, Priio makes it attainable to fulfill future resolutions by underscoring potential barriers to success. If it’s too late to create New Year Resolutions’, the same methodology can be applied when planning for the week, month or season ahead. 


Ultimately, there’s a never ending list of functions Priio can be used for. If it’s a priority for you, seek clarity with Priio.

3 Times Major Companies Have Publicly Faced Failure and What We Can Learn From It

It is often said that success is not a destination but rather a journey. For some of the world’s largest companies, this journey entails bouncing back from failure. Whether it be a product flop, poor campaigning or improper planning, failure is hard to beat, but that doesn’t mean there’s nothing to be learned from it. 

Product Failure

For Facebook, failure was on the company’s doorstep when the social media giant released the Facebook Home, better known as the “Facebook phone,” in 2013. 


Doesn’t ring a bell? No? That’s probably because the phone failed spectacularly. The device, which was made in collaboration with HTC, was quickly met with lackluster reviews upon its release. Facing a slow rollout, AT&T cut the phone’s price from $99 to 99 cents before eventually discontinuing the device. That year, Time commemorated the phone as one of the “lamest moments in tech.” 


The failure came as a surprise to Facebook executives, especially founder Mark Zuckerberg who said he considered re-shaping Facebook into a “mobile-first company” prior to the device’s release. Despite the phone’s downturn, Facebook moved on, focusing on its true claim to fame, dominating our favorite forms of social communication. 

Marketing Mishap

Zuckerberg’s virtual domain is not the only well-known company to have overcome challenges. From Lego to Tiffany’s, companies synonymous with success are not always faultless. What these big names eventually learned in their run in with defeat is that achieving success is only possible through beating failure


A pain point many companies face in business is in marketing their products. They have a great product, but struggle to reach the right customers with the right message – an issue even a heritage brand like Tiffany & Co struggled with earlier this year. In July of 2021, the jewelry brand received backlash for a campaign called “Not Your Mother’s Tiffany.” The campaign, which featured images of young models and the words “Not Your Mother’s Tiffany” bolded on top in an effort to attract a younger audience, not only offended the company’s existing customers, but it also felt foreign to the brand’s classic and timeless image. In this case, while Tiffany’s was successful in creating a beautiful line of jewelry and specialty goods, the brand’s advertisements deterred their client base.  

Brand Bankruptcy

Lego, the infamous Danish plastic construction toys company, faced a similar challenge nearly one decade ago. The company was selling products at a loss. At the same time, new toy sets were not garnering the attention they once were. With sales down 30% and the company $800 million in debt, the only way out for Lego was up. The company eventually streamlined operations and hired new designers who felt passionate about the product. Since then, Lego has introduced many best sellers, like their Star Wars set. Now, Lego is worth $6 billion and boasts a number of movies and shows in its name. 

What Now?

When faced with failure, we often have the unnerving instinct to prevent future blunders. But what we learn from these instances is that preventing failure is a challenge that not even the world’s biggest companies are immune to. Instead of working to prevent failure, we need to Beat Failure™


This is where Priio’s Pre-Mortem Methodology comes in. By uncovering a project’s potential failure points early on, Priio creates defensible strategies and next steps, builds individual accountability around priorities and underscores on what to prevent from happening in order to succeed – all in one work session-style experience. 


Priio will have you going back to past projects wishing you conducted a pre-mortem.